Strategies for Green Marketing
Presenter: Johanna Poggi
Recorded: 29 May 2025
This webinar was designed for professionals and students interested in environmentally responsible marketing. The presenter dove into the core principles of green marketing, including consumer behavior, product characteristics, pricing strategies, and emerging market trends. Real-world cases from various industries and relevant study models provided practical insights and applications, followed by a Q+A.
Topics included:
- Strategies for Green Marketing
- Green Products and their Characteristics
- Understanding the Green Consumer
- Emerging Green Trends
- Case Studies Across Sectors.
Presented by: Johanna Poggi, MBA and Environmental Engineer, with experience directing environmental engineering programs and as a consultant. She has more than 20 years working on sustainability and environmental management issues. Poggi is a consultant for the public and private sector, as well as for non-governmental organizations, and has 17 years of experience working in the education sector as a professor, coordinator, and program director.